"Shifts in technology adoption and consumer behavior have reshaped the
digital sports content ecosystem. Leagues that had avoided streaming
their content are beginning to launch online and mobile subscription
offerings and ad-supported streams," according to eMarketer. "Many are finding that fears of
cannibalization of traditional viewing are unfounded. In fact, there are
prominent examples where online, mobile and traditional viewing levels
are increasing together, leading to increased visibility for
forward-thinking marketers that are taking a multiplatform approach to
advertising on sports content." Read more.
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