05 October 2011

Coke Looks to Fans for Its Marketing Strategy

"Coca-Cola will be looking to its fans to be a key part of its marketing strategy," reports ClickZ. "Your browser does not support this object. The beverage brand, building off the popularity of its 'Longest Celebration' campaign for the World Cup games in South Africa in 2009, also hopes to score another marketing win with its plans for the London 2012 Summer Olympics." Read more.

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