Global Advertising Spending Probably Down for 2011

"ZenithOptimedia has revised down its 2011 global advertising spending forecast by half a percentage point due to slower economic recovery in developing markets and continued fears of a double-dip recession," reports DMNews. "Still, total ad investment this year is expected to improve 3.6% to $466 billion, up from $450 billion last year, with digital media continuing to drive growth. In the U.S., total ad spending on major media is projected to grow 2.2% this year over last year." Read more.