"Google sits on a huge pile of search intent data, but does not use it
directly to improve display ad targeting - a business the company
admits is integral to its future. What gives?" That's the post on ClickZ. "The
question has been raised by some people in Google's display ad
operation, according to sources. These staffers have expressed
frustration that they can't leverage Google users' search queries to
create customized ads outside the search environment. Use of such data
would result in more personalized offers, better ad performance, and
ultimately more revenue for Google." Read more.
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