"Timberland is striding into mobile in a big way, with a
mobile-optimized website that went live in late August and a series of
live events featuring enhanced product information via QR codes kicking
off on October 19.
'e’ve been hearing about the emergence of mobile for some time.
Smartphones obviously changed everything quite dramatically and we felt
that getting a mobile-optimized site was the next logical step,' says
Heather Frost, North American commerce manager for Timberland. She adds
that the company already has seen positive results in sales since the
mobile site went live," reports ClickZ.
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