"Facebook will launch an
analytics tool designed to enable companies to measure the impact of
brand pages on Oct. 5, said Grady Burnett, VP of global marketing
solutions at Facebook," reports DMNews. "Burnett said the tool is 'not just about showing how many people "liked" your page.' Instead, he said, the product will measure how many
people have commented on products and messages and how consumers have
responded to marketing messages." Read more.
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