04 October 2011

New Way of Judging Brand Awareness Besides "Likes"

"Facebook will launch an analytics tool designed to enable companies to measure the impact of brand pages on Oct. 5, said Grady Burnett, VP of global marketing solutions at Facebook," reports DMNews. "Burnett said the tool is 'not just about showing how many people "liked" your page.' Instead, he said, the product will measure how many people have commented on products and messages and how consumers have responded to marketing messages." Read more.

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