Consumer Packaged Goods Like "Like"

"CPG [Consumer Packaged Goods] brands dig the like button. According to comScore, Mars, Kraft, Procter & Gamble, Sara Lee and other CPG giants are incorporating links to Facebook, like buttons, and other social sharing elements in their display ads. Mars, Kraft, and Energizer top the August 2011 chart, which shows the share of advertisers' total display impressions that incorporate social capabilities or are intended to push users to their social pages," according to ClickZ. Read more.