"A quick glance at Pinterest will tell you that the site’s primary users are women who are in to fashion, food, and all forms of creativity. If you want to know who is using Facebook and Twitter, it’s going to take more than a quick look. It’s going to take a survey from the fine folks at the Pew Internet Life and American Life Project," according to Marketing Pilgrim. "Facebook: You won’t be surprised to learn that Facebook has the highest percentage of users with 67%. Women have the edge over men (72% vs 62%) and again it’s popular with 18-29′s. Here’s a surprise, looking an internet users aged 50-64 – 57% are on Facebook and 35% of those over 65 are also using the social media site. Actually, all of the demographic categories are pretty close. Urban slightly outshines suburban and rural, over $75,000 household income is slightly larger than all other numbers and “some college” beats everything else. Overall, Facebook has the most well-rounded group of users. Whatever demographic you’re after, you can find it here.
"Twitter: Twitter’s overall usage percentage has doubled since 2010 but it still sits at an average 16% of all internet users. The male / female ratio is pretty even but percentage-wise, there are more black urban users. 18-29 is the sweet spot age-wise, but 30-49 is pretty good too. Only 10% of those over 50-64 are using Twitter." Read more about Pinterest, Instagram and Tumblr.
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