How Grey Goose Used Social Media

"With American consumers becoming comfortable with spending significant amounts of money online, luxury brands have found new opportunities in promotional channels like social media and video content creation. Brafton reported that 85 percent of luxury brands will increase their digital marketing budgets in 2013, with 72 percent indicating they will allocate resources toward social media marketing. How effective is social media content for luxury brands, though? Does well-written copy published to Facebook or visual media pinned to Pinterest drive referral traffic and sales?" Read about how Grey Goose accomplished this task.