Honda Supplements TV Ad Campaign with Social Media

“Honda has launched a social media program, the #HondaInnovator Series, to support a TV ad for its 2013 Civic that focuses on inventors and innovation in various fields,” notes ClickZ. “The series incorporates Facebook, Instagram, Pinterest, Twitter and YouTube to push conversations about innovation and the car itself, as well as the idea that progress never stops. In a series of six one-hour tweet chats, users will be able to submit questions to inventors featured in the Civic TV spot, like baby product company 4moms co-founder Henry Thorne, Waterfall Swing inventors Ian Charnas and Drew Ratcliff and 2013 Civic Senior Product Planner Jay Guzowski. As of Monday, a video of the TV spot on YouTube has about 454,000 views. Users can also see #HondaInnovator feeds from Facebook, Twitter and Instagram, Honda says.” Read more.