“Wall Street really wants Facebook to figure out mobile, and for the second-consecutive quarter, Facebook delivered. Mobile ads accounted for 23% of Facebook's revenue over the holiday season, a far cry from last summer when CEO Mark Zuckerberg acknowledged it had a lot of catching up to do as users quickly abandoned PCs for tablets and phones. Overall, Facebook didn't do so badly, either, as revenue climbed 40% over the previous year to $1.59 billion, including $306 million in mobile revenue, topping Wall Street consensus of $1.53 billion” (Delo, 2013).
Delo, Cotton (30 Jan. 2013). Facebook turns in strong quarter on growth in mobile ads. AdAge.com . Retrieved from < http://adage.com/article/digital/facebook-turns-strong-quarter-growth-mobile-ads/239498/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage>.
While mobile ads must look different than traditional web ads because of the distinctly smaller mobile screens, does that constitute a new medium? Do not mobile ads depend on the web as much as any website? In essence, the mobile display of advertising, marketing, and content does not constitute a new digital medium any more than does a broadsheet newspaper constitute a different media than a tabloid newspaper.
While mobile ads must look different than traditional web ads because of the distinctly smaller mobile screens, does that constitute a new medium? Do not mobile ads depend on the web as much as any website? In essence, the mobile display of advertising, marketing, and content does not constitute a new digital medium any more than does a broadsheet newspaper constitute a different media than a tabloid newspaper.
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