Microsoft Moves to Video Programming Via the Xbox. Watch Out HBO.

"Microsoft will start rolling out its own video programming to the Xbox device, Ms. Tellem said on stage on Monday at AllThingsD's Dive into Media conference. As such, she is overseeing a new Microsoft production studio in Santa Monica that already is staffed with more than 150 employees, she said," reports AdAge. "What kind of video content will we see? At least initially, it will be programming that appeals to Xbox's core user base of 18- to 34-year-old men. This could be everything from episodic series that aspire to reach HBO and Showtime quality to reality TV shows to live events. It wasn't clear whether Ms. Tellem was being purposefully vague in describing Microsoft's focus or whether the company will really invest in all different types of video programming to test out what types resonate the most. What is clear is that the new division will be focused on making programming that takes advantage of the best of Xbox and Kinect technology." Read more.