"Less is more—except when it comes to America's unofficial National
Holiday of Excess, the Super Bowl," says Digital Marketing. "Following last year's extravaganza,
marketers at Adobe got out their digital measuring sticks and sought to
answer these questions: Should we still be spending so much money on a
seemingly untargeted and an untrackable event? Should we replace it with
a ramped-up digital program? Or will doing both be the thing to put the
ball of commerce through the uprights. The answers they came up with,
depending on a particular brand's budget, were yes, yes, and yes." Read more.
ClickZ has established a ranking--based on viewership--of this year's Super Bowl's ads. See it here.
And the New York Times posted this earlier Monday morning: "As advertisers tried to generate buzz by releasing commercials early online, Times readers voted Sunday night on which of the game’s ads stuck out, and which of the ads they could have done without." Read more, see the video.
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