AOL is not only surviving, it is thriving. “AOL reported its best quarterly revenue growth in eight years because of strong search and advertising sales, and its shares rose sharply,” reports the New York Times. “The company said Friday that total revenue rose 4 percent to nearly $600 million in the fourth quarter, beating analysts’ estimates of $573.7 million, according to Thomson Reuters. Advertising revenue, an important measurement for the company as it moves away from subscription-based dial-up services and emphasizes its media properties like The Huffington Post and Patch, rose 13 percent to $410.6 million.” Read more.
Recently Yahoo! posted similar results. While Google and Facebook may currently dominate the Internet marketing search field, each company is looking of its shoulder seeing AOL and Yahoo! in pursuit. Significance to Internet marketing? The greater the number of suppliers of a product or service (Internet search advertising in this case), the greater the efficiency and the lower the cost for the buyer (American marketers and, in turn, consumers).
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