Importance of Facebook "Likes" to Marketers

“'How many​ 'likes' do you have?' Until very recently, skeptics argued that social marketers were obsessed with building social media followings while unable to articulate the value of a fan,” says an AdAge post. “Well, that changes with Facebook Graph Search, [a beta program (means still in testing)] which will make the ROI of a Facebook following as easy to measure as SEO efforts on Google. Welcome to the new era of SEO: instead of links and keywords, it's 'likes' and 'check-ins' that will get your business to the top of the search results. ...Graph Search has the audacious goal of providing relevant search results to a user based on their friends' preferences.” Read more.