Marketers Tweet During the Super Bowl Blackout

“Baltimore ultimately held on to their lead and won the Super Bowl. But viewers and the network were distracted from the traditional game-and-ad spectacle -- if viewers stayed around instead of switching to the 'Puppy Bowl' over on Animal Planet during the interlude. CBS seemed to repeat commercials that had already aired,” according to AdAge. "'Power out?' Oreo posted to Twitter. 'No problem. You can still dunk in the dark.' The tweet was retweeted 10,000 times within one hour.” Read more.