“Companies have begun to develop interactive content marketing strategies, focusing on visual media as a way to attract new prospects and create long-term relationships. Brafton has reported that 70 percent of B2B and B2C brands use video content to engage their audiences, but video marketing has yet to hit full stride. To understand the type of video content that compels prospects to react, marketers must use trial and error, evaluate viewer trends and refine strategies accordingly. A new social app may help brands get added reach and real-time responses,” according to Brafton. “The introduction and proliferation of Twitter's Vine application could create a new video marketing teaser tool and help marketers understand what drives response. Vine allows users to create six-second video clips and publish their creations to Twitter.” Read more.
For your information: B2B refers to companies/brands that market their products and services to businesses as opposed to consumers. B2C refers to those marketing to consumers. Content marketing: It is a relatively new idea in marketing. Create content that customers want to see – from games to how-to information.
More on the same topic: "If Twitter-launched video app Vine is any indication, mobile video content seems to be moving in the direction of short and social. On January 24, Twitter announced Vine, an iPhone app that enables users to record videos of up to 6 seconds and then easily share them with their Twitter followers. The app reached No. 1 among free apps in the Apple social app store the day after its release," according to eMarketer. Read more.
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