Task Force to Develop Privacy Standards for Marketers

“Delta found it out last month when California filed a lawsuit against the airline for violating its 2004 Online Privacy Protection Act for failing to post a conspicuous privacy disclaimer on its 'Fly Delta' app. Foreign countries enforce a hodgepodge of digital privacy regulations, and nothing's to stop other states from enacting their own versions of the California laws. With mobile devices turning digital marketing into a world without borders, what are marketers to do? ” So goes the post on Direct Marketing News. “They could form a global task force, but ISACA, an association of IT professionals, did it for them today on the occasion of Data Privacy Day. The task force is charged with establishing standards, conducting research, and educating companies how to maneuver through the minefield of privacy, an area that has become ever more hazardous with the wholesale adoption of mobile devices.” Read more.