The ad network Greystripe converts ads from Flash to HTML 5 for display in native apps in its network, which feeds Apple devices. Advertisers loved the service because it enabled them to use ads with animation, touch interactivity and click-through actions on Apple's Flash-free devices.
Now non-Apple systems, such as Android, BlackBerry, and possibly a mobile Windows 7, are nudging Apple aside, and therefore "advertisers are increasingly interested in mobile websites as opposed to native [Apple] apps, Greystripe says....Greystripe is expanding its ad network and its Flash-to-HTML 5 conversions to include display ads meant for mobile websites." That's the word from the NYTimes.
Does it indicate another wave of change in the use of media, including advertising and marketing, in this country and around the world? You don't care about Apple's loss of dominance [in this discussion], but you should focus on the number of "new" mobile devices--giving advertisers "personalized" media on which to advertise to everyone around the world. [Except me because I am too cheap to buy a smart phone or is it because I am afraid the phone will be smarter than I? My wife says the later.]
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