03 September 2010

Advertisers & YouTube Team Up

TomR35 posted a clip from Mad Men on YouTube. "In the past, Lions Gate, which owns the rights to the Mad Men clip, might have requested that TomR35’s version be taken down. But it has decided to leave clips like this up, and in return, YouTube runs ads with the video and splits the revenue with Lions Gate," according to an article in the New York Times.

No comments:

Post a Comment