Honesty and Ethics for Online Marketers

According to an article appearing in today's NYTimes, many marketers today "prefer to build their own sites or mobile applications or to promote their brands using social media...While some of this activity remains unregulated,...the loopholes that allow this double standard are slowly closing. Last week, the Advertising Standards Authority of Britain, which monitors the content of most forms of advertising in that country,...provided details of a plan to extend its oversight to social media, company Web sites and other nontraditional digital marketing activities."