25 September 2010
Politicians Not Politicking on Web
AdWeek reports that "Following the recent digital-savvy campaigns led by Obama and Massachusetts Sen. Scott Brown, many expected a slew of imitators to emerge during the 2010 midterms, leading to a surge in online spending. But political ad insiders say that with the exception of a handful of digital-focused campaigns, few candidates are dumping dollars onto the Web, outside of social media and search. And with six weeks or so to go before Election Day, not many watchers are expecting a sudden surge."
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