Google Uses Display Ad to Market Itself

"Google, the online search ad giant that rarely advertises, has decided it needs to advertise the fact that it is in the online display advertising business," according to article poste on NYTimes.

"Screen grabs from a video explaining Google’s campaign about its display advertising. Through a new 35-foot-wide, 13-foot-tall billboard in Times Square, Google makes the case that it will improve a stagnant sector of the advertising business. And if that is not enough advertising about advertising, it has picked one of the most crowded advertising venues to get the message out — Times Square.

For all of Google’s success, its business has been built on search ads, the simple four-line text ads that appear with search results. Google does not get as much attention for its display ads, which include images, video and audio, even though those ads appear on YouTube and the million Web sites using Google’s display ad network."