Display Advertising on the Net to Take Off

MarketingVox reports: "Online advertising will grow at a faster pace in 2011 than overall advertising, according to estimates from Borrell Associates: namely online ad spending will grow almost 14%, from $45.6 billion in 2010, to $51.9 billion in 2011. Driving this growth will be the display format, a once quiet, even moribund subspace in the online ad industry. Now, Borrell says, the format is a big driver of such fast-growing segments as the targeted local sector and social media. Display is expected to grow almost 60% in 2011, reaching $10.9 billion for national and local combined."