Top 50 Brands in the World

As mentioned in readings and during lectures, brand recognition is the core element of any good marketing campaign. A company called Interbrand ranks them. Here are the results as published by AdWeek: "Coca-Cola, IBM and Microsoft again scored win, place and show honors in this year’s Interbrand ranking of the 100 Best Global Brands. Among other highlights, BP fell off the list and Hewlett-Packard jumped into the top 10 for the first time." For the complete list, click here.