A research hub about Internet (digital, interactive) marketing.
10 September 2010
Flea Killer Takes a Bite Out of Slow Sales with Interactive Marketing
"Merial, the maker of Frontline flea medication for pets, generated a record level of exposure for itself and its cause through a hybrid campaign that borrowed from social media, online contests and social gaming." The story appears on MarketingVox.
No comments:
Post a Comment