"Adults aren't as avid text messagers as teens are, but a growing number are letting their fingers do the talking via cell phone. The proportion of U.S. adults who send and receive text messages has grown from 65% to 72% from September 2009 to May 2010, according to a new Pew Research Center study on mobile use," according to a story on MediaPost. The oldies have nothing on teeenagers when it comes to texting. Teenagers send and receive a median of five times more texts per day than adult texters, according to new data from the Pew Internet & American Life Project. That's the report MarketingCharts.
In case you have not thought about it: Can your providers tract what subscribers are texting about? Yes. Can they gather that information into a marketing demographic study--such as women, 18-20, living in zip code 068299, in September, from what type of locations at what hours. Yes. They don't record what these women are texting. They hunt for keywords that could indicate their interests, information for which marketers will pay.
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