Games Most Popular Apps

MediaBuyerPlanner reports that "games are the most downloaded mobile app among both smartphone and feature phone users, according to new data from The Nielsen Company. The gaming category is the most popular category by far, with 61% of smartphone owners and 52% of feature phone owners reporting downloading a games app in the past 30 days. Weather apps are the next most popular category, downloaded by 55% of smartphone users and 39% of feature phone users." The site also listed these links.

View charts:
Most popular categories of apps
Most popular apps by operating system/device

Who should care? Think. A company has a new (or old) product/service. It wants as many people as possible to know about it. Does the company create an advertising program or does it create a game app? Each new electronic device with text and/or screen becomes another opportunity for a marketer to pass its message to its primary buyers.