GM Putting Billions Online

"General Motors is leading the auto industry in shifting their traditional advertising campaigns to online marketing. The third-largest advertiser will spend half of their $3 billion advertising budget online. They give it 3 years to get there. Last year GM spent $197 million online," reports an entry on MarketingPilgrim. The story also reports on how much the  auto industry in general is spending for online marketing. Good source for the long report if you want to write about the use of Internet marketing by GM or the American automobile industry. One small drawback: The site posted the story two years ago.