Remember what I said about mobile ads replacing apps? Here's the next question: If apps are not effective marketing tools, why should ads on mobile devices be any more effective? Good question. Possible answer: "Following the launch of its iAd advertising network this summer, Apple promptly announced the availability of an ad format designed specifically for application developers. According to some developers, however, trials of the ads so far have been unsuccessful, and resulted in far less return on investment than solutions offered by some rival networks," says a post on ClickZ.
It's so confusing, but then again cutting edge developments have always left business people frazzled.
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