PepsiCo Hooks Up with Wizards of Tech

MarketWatch reports that "PepsiCo today announced the 10 start-up companies, which will make up the inaugural PepsiCo10, an innovative incubator program that matches technology, media and communications entrepreneurs with PepsiCo brands to activate pilot programs in digital media and social marketing. For more information, including a highlight reel of the PepsiCo10, visit http://pepsico.presslift.com/pepsico10partners."