Ad Volume Rises for Social Networks

"The latest comes directly from eMarketer. US social network ad revenues were very good 2010 with 2011 promising to be a whole lot better," reports MarketingPilgrim.

The report indicates that major U.S. advertisers are following Web surfers as they spend more time on various social networks--not just Facebook.

ClickZ noted "Facebook earned a whopping $1.86 billion in ad revenue last year, according to an eMarketer estimate, but the company is not resting on its laurels. It has added a feature that, at least in part, appears designed to enrich the geo-targeting possibilities on its marketing platform."