19 January 2011
Giveaway and Facebook Promotion
U.S. Internet users oppose "behaviorally targeted ads, according to a recent poll conducted by Gallup and USA Today. In addition, the research found most respondents deemed the practice unjustified even if it enables them to access content and services for free," according to ClickZ. "The survey, which polled 850 random U.S. citizens by telephone over a three-day period commencing December 10th, concluded that 67 percent of respondents believe advertisers 'should not be allowed to match ads to their specific interests based on websites they have visited.' Meanwhile, 61 percent said behaviorally targeted ads are 'not justified' even if they "keep costs down so users can visit websites for free."
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