"Bank of America is betting on a digital only launch for a marketing campaign behind one of its newest products. That product is none other than Merrill Edge, an online discount brokerage that BofA introduced this past summer," according to a Forbes blog. The advertising campaign will start soon on such sites as Yahoo! Finance, MSN Money and CNN Money. The blog also notes that "BofA will also post a series of educational videos aimed at familiarizing consumers with Merrill Edge on popular social networking sites."
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