The NYTimes reports that Google will place "search" display ads for advertisers in its Gmail.
Google’s display ads, or ads with images, have been showing up across the Web and even in Times Square. Now they are bound for Gmail.
Google started showing the ads alongside people’s e-mail in-boxes on Jan. 21. The company is still experimenting with them and not every Gmail user will see them, said Rob Shilkin, a Google spokesman.
Ads in Gmail have always been related to e-mail messages. For instance, if Gmail users are corresponding with friends about planning a vacation to Mexico, ads for flights or hotels in Mexico might appear. The display ads will show up according to the same formula, Mr. Shilkin said.
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