31 January 2011

Digital Advertising Up; Print Down

“US media industry advertising revenues will grow by 3.1% during 2011, excluding the impact of political and Olympic advertising, according to new estimates from MagnaGlobal,” says a post on MarketingVox . “MagnaGlobal predicts newspapers, magazines, directories and direct mail will likely decline by 2.9% during 2011. By contrast, digital and broadcast media continue to grow rapidly.”


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