"Following the viral success of its TV spots and subsequent YouTube-based campaign last year, Procter & Gamble-owned Old Spice is resurrecting its towel-clad mascot to coincide with Super Bowl ad season," says ClickZ.
Procter & Gamble, by the way, has lead the world in marketing its products for the past six decades. Last year, this marketing giant launched the Old Spice guy as a tongue-in-cheek play on the sexy ads associated with men's cologne. It worked.
Procter & Gamble, by the way, has lead the world in marketing its products for the past six decades. Last year, this marketing giant launched the Old Spice guy as a tongue-in-cheek play on the sexy ads associated with men's cologne. It worked.
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