"Miller High Life appears to be replacing its Super Bowl ad buy with some goodwill marketing. The brand has announced a philanthropic campaign called 'Official Beer of You,' where viewers of drinking age can sign a contract at MillerHighLife.com," reports ClickZ. "Visitors who fill out a form (e-mail, home address, phone number, etc.) can donate $1 to Iraq and Afghanistan war veterans, or the participants can have a $1 coupon mailed to themselves. Either way, they will be entered into a drawing to play a role either in a Miller High Life TV ad or on the brand's Facebook page." There's more too.
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