Internet Marketing Taking on Traditional Media--Big Time

Here's a report from eMarketer about the quick rise in online marketing:

For the first time, online ad spending will surpass newspaper advertising, which eMarketer estimates at $25.7 billion for 2010. That makes internet advertising second only to TV among measured media.
There are three key reasons for online’s steady spending gains.

• Reliability. ...Marketers’ concerns about the ongoing economic turbulence are driving more online ad spending....
• Large brands. Even as many brand marketers increase their web presence, their online ad spending remains small relative to their entire ad budgets...[but when it comes to online video...]
• Small and midsize businesses (SMBs). New self-service ways to buy display advertising and more reasonable banner pricing are attracting more SMBs....

 In another eMarketer report,  the renowned research organization reports that "online ad spending will continue to grow. This is partly because of the economic instability itself, which has caused many marketers, including large brands, to shift big portions of budget from traditional media to digital. And of course digital channels are where the consumers are." There's more to the report. So you might want to read the linked websites.