23 January 2011

The Viral Power of the Web

Two weeks ago, someone recorded the voice of Ted Williams, a panhandler along the highway. Bingo. The individual posted the recording. Bingo! Millions of hits! "The homeless man with the golden pipes, Ted Williams, may be going into rehab, but the web still loves him. In his first real job after being discovered panhandling by the side of a highway, Mr. Williams gave some viral mojo to a typically staid Kraft TV ad, making it the sixth most-watched ad on the web last week, with nearly 700,000 views, " says AdAge.

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