Search Advertising Spending Increases in 2010 Fourth Quarter

"The U.S. search market enjoyed a period of strong growth during the final three months of 2010, as indicated by reports from two major search management platform providers. Efficient Frontier and SearchIgnite detailed strong increases in advertiser investment versus the fourth quarter of 2009, with Efficient Frontier customers upping their spend by 23 percent and SearchIgnite customers goosing theirs by an even more substantial 35.5 percent," says ClickZ.