Even though its fortunes are sagging a bit as a search engine, Yahoo still rules when it comes to pulling in display advertising (ads with pictures or videos), according to ClickZ. "The holiday season seems to have shaped up better than anticipated for Yahoo - at least when it comes to display advertising revenues," says the site. "The company said display revenues grew 16 percent to $567 million in Q4 2010, close to the 17 percent growth in display Yahoo experienced in Q3 of last year." Yahoo always has dominated the display advertising marketplace, beating even Google and Bing (MSN and Alive, all owned by Microsoft).
No comments:
Post a Comment