MarketingVox reports that "the United States ranks near the bottom of 23 countries in terms of trust in major institutions, according to the 2011 Edelman's Trust Barometer (via the Washington Post). Edelman released its survey findings at the Davos economic conference on Friday. This lack of trust translates into new communications demands on the part of companies: 14% of Americans need to hear or see a piece of information about a company more than 10 times before they believe it."
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