The NYTimes notes that "Buffalo Wild Wings, a national restaurant chain that offers casual dining and televised sports, is embarking on a campaign, called 'Home Court Advantage,' to involve customers beyond the smartphone 'check-in' they use to note their arrival. The chain...is working with Scvngr, a location-based social media network, to introduce contests and rewards for its customers....Like the social media companies Gowalla, Foursquare and Loopt, Scvngr is largely reaching the people..."
The restaurants are following the lead of major marketing organizations and their brands--such as Oreo and Mountain Dew. For three years or so, these companies have been developing sites on networks such as Facebook. For example, more than 4 million "friends" like Dew's Facebook site. It's a soft drink. Who cares? The company does. More than 4 million individuals probably have seen its promotion for Dew's new citrus White drink.
Companies frequently tie in this form of marketing with online advertising, search advertising, and their own websites, such as Mountain Dew's, which is a brand not a company.
The restaurants are following the lead of major marketing organizations and their brands--such as Oreo and Mountain Dew. For three years or so, these companies have been developing sites on networks such as Facebook. For example, more than 4 million "friends" like Dew's Facebook site. It's a soft drink. Who cares? The company does. More than 4 million individuals probably have seen its promotion for Dew's new citrus White drink.
Companies frequently tie in this form of marketing with online advertising, search advertising, and their own websites, such as Mountain Dew's, which is a brand not a company.
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