“ Withdrawing from the Super Bowl for the first time in 23 years and giving the money away for the Pepsi Refresh Project was considered a gamble by … [Pepsi] as it explored the potential of social media and cause-related marketing to make a difference in its business,” goes the NYTimes story. “But the company, despite accusations that some winners used questionable voting tactics, says it was a huge success and plans to expand it beyond the United States this year.”
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