“Roughly 1.5 billion people will watch at least one online video by 2016, according to a recently released study by online video technology provider Ooyala,” according to ClickZ. “Ooyala says that viewership of branded videos grew 91 percent over the course of Q4 2012. According to the study, streaming video on smartphones and tablets grew exponentially in 2012. While watching live video on the desktop has surpassed video-on-demand viewership, Ooyala believes the study illustrates the importance of streaming video for marketers.” Read more.
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