05 March 2013

Indie Movie “Girl Rising” Avoids the Traditional for Social Media

“The producers of Girl Rising, a 100-minute film featuring nine stories of heroic girls from around the world, concluded that they would circumvent the traditional route of theater distribution and rely instead on social-media tools—Facebook, Twitter, LinkedIn—to drive their message and build a community,” reports the Daily Beast. “Girl Rising has more than 245,000 fans on Facebook, and the film will open next week. About 500 screenings have been requested nationwide, with more than 32,000 tickets pre-reserved.” Read more.

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