“Photo-sharing smartphone app Instagram may have created a bit of controversy last year when it made changes to its privacy policy, but that doesn’t appear to have slowed brand and consumer uptake of the service. According to findings from social media measurement and analytics company Simply Measured, adoption by the Top 100 brands (based on Interbrand’s rankings) rose five percentage points (54% to 59%) from November 2012 to February 2013,” says eMarketer. “Although brand presence on Facebook-owned Instagram is light compared to their activity on social networks like Facebook, Twitter and even Google+, it is growing. The growth may be partially due to Instagram’s recent introduction of web profiles and feeds, both of which provide brands with a chance to better present their content and engage with followers.” Read more.
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