“Top brands spend a limited amount of time reaching out to influencers for marketing purposes, but these individuals—generally bloggers or social media users with a greater than average reach among consumers—still have a significant presence in the marketplace. And they are prized by marketers for their ability to spread the word about products or services they believe in,” reports eMarketer. “According to a Technorati Media study from December 2012, 65% of top US brands reported participating in influencer marketing. And a similar 64% of those deemed influencers by Technorati Media—meaning they had greater than average reach in a particular marketplace—made revenue from blogging, whether from ads on their site or sponsored endorsements from brands.” Read more.
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