“Though kindergarten teachers all over the nation may disagree that using elbow noodles in art projects is wasteful, Kraft Macaroni & Cheese's ‘Dinner, Not Art’ initiative has one aim in mind: to help people create lovely macaroni art without putting a single noodle to waste,” writes Direct Marketing News. “To that end Crispin Porter + Bogusky designed an iPad app, also available on desktops and laptops via a microsite, which allows users to make digital art using a paintbrush and virtual Kraft noodles. For every noodle used in an art piece, Kraft gives 10 real noodles to Feeding America. Participants who want their artwork considered for display online must provide an email address.” Read more.
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